There seems to be an emerging trend over the past few months where retailers are realising the benefits involved with deploying Google Apps for Business.  The web-based collaboration and communication suite was developed by Google, I believe the world’s most innovative company, so it’s little wonder it’s catching on.  But what are the benefits to retailers?

One of the core strengths of Google Apps are the web-based messaging and collaboration apps which require no hardware of software and need very minimal administration. They will reduce your IT costs, and this seems to be what companies are catching on to. 

One company that has seen the light as it were is online food retailer Ocado.  They decided to that Google Apps for Business was the perfect solution for their business. They wanted to improve productivity, facilitate remote working and boost internal communication.

Tools such as Google Talk, Gmail, Google Calendar and Google Docs allow staff to log in from any secure internet connection to talk instantly with each other, access emails, documents, calendar and other internal information.  This collaborative approach makes the day-to-day running of businesses far more effective and also enables staff to communicate and share ideas more easily.

Modern business like Ocado are being smart by keeping an eye on the latest cutting-edge technology as this will ensure its customers will be provided with the best possible service.  Businesses in every sector can reap the same benefits when making the switching to this web-based collaboration and communication suite. 

With Google Docs you can share files which mean there is no need to send documents back and forth comparing and consolidating individual files.  Everyone that needs access to certain files can see any new updates and respond immediately.  This is perfect for teams that work on the same spreadsheet or drawing.  Specsavers is another company that utilizes this technology, they have also found out that the speed at which Google Apps can be deployed means they can expand into new markets outside of the UK very quickly and easily.

Further cost savings for retailers are the Postini Message Security feature which is also included in Google Apps.  This keeps networks safe and stops spam, viruses and phishing.  With Gmail you get 50 times more email storage compared to the industry standard.  Also Gmail it is designed so that employee spend less time in their inboxes and more time being proactive.

When a business switches to Google Apps they can be safe in the knowledge that the world’s most innovative company will continue to innovate and develop new features.

For more information about Google Docs and Google Apps Email visit Ancoris who are are an authorised Google Apps Reseller.

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