Shopping cart abandonment in ecommerce is not uncommon. When this happens, the e-sellers will stand to loose business which may translate into loses. Abandonment basically comes about when shoppers start the process of adding items to the cart but never complete the process until checkout. Therefore, the products chosen are not purchased. There are acceptable levels of abandonment but when this occurs frequently, it is good to consider the top causes and the things that can be done to curb it. The following are the known top reasons why consumers will do this.
The first reason is that shoppers might not be happy with the cost of shipping. This particular detail might be realized later after the consumers have added onto their carts. To avoid this, merchants are advised to provide the details of shipping and costs right before the shoppers start to add the articles. Some merchants will use this method as a gimmick to throw in extra costs to the shoppers bill. Transparency in this regard is the only thing that will make clients confident about what they are getting. Therefore, make prominent or clear the actual costs of shipping.
Consumers will abandon the shopping process when they realize that their overall costs are greater than what they had in mind. It is a bit difficult to control this but ensuring prices are indicated accurately for the shopper will help. It is good also not to force or entice shoppers too much with products because they might be driven to buy on impulse and later realize they cannot afford the products. Some clients will simply start the process of adding products just for the sake of research without the need of buying.
Others will do it because they cannot wait for the products to arrive while some will simply opt to buy offline. There are many other causes that can be discussed with this respect. Merchants are advised to make the number of steps minimal to make the shipping straight forward and easier for shoppers. Use photos of the products to guide the buyers online to make their experience more pleasant. With images, the clients will picture the products and buy as if they are at a physical store.
Britney Kalo is a journalist as well as an experienced content writer. She has more than 6 years experience in copywriting and journalism. Presently she is writing articles about shopping cart & ecommerce.