Follow our do’s and don’ts of product feed optimization for Google Shopping success: http://goo.gl/XAJ5Rt. We share proven best practices for optimizing your product feeds to improve performance on Google Shopping. You’ll learn how to:

– Provide better product titles, images, product types and other content to boost traffic and sales
– Run experiments to identify which best practices are most effective for your products
– Update your product feeds to comply with the new feed requirements enforced in September

This session is Part 2 of our series on the Google Shopping Feeds Training. Part 1, Google Shopping Feeds Training: Basics, Disapprovals, Maintenance, is already available on the Shopping YouTube channel (https://goo.gl/vL6CfD). Check it out to familiarize yourself with the basics.

Scott explains why a trusted search engine like Google can’t be trusted when it comes to online shopping.

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