We are living in the age of the Internet and online businesses are thriving as people want to buy goods or services from the comfort of their homes/ offices and avoid physical shopping. There is stiff competition leading to a congestion of e-commerce sites and all the site owners are clamoring to attain top search engine rankings.

Some webmasters are constantly looking for innovative and hitherto untried ways to maximize the traffic to their sites through opportunities (other than SEO) that Google provides. Thus, there are the more imaginative ones who believe in the presence of some hidden ways to get into Google and keep exploring them – taking advantage of every possible resource.

Google Base

To those who may not be aware, Google Base came into being towards the end of 2005 and is a location where a user can add a variety of information like product details, research documents, articles, press releases etc which will be made searchable by Google. It is believed that anyone having a Google account can avail of this service. If that be so, it is certainly worth the effort as Google base can fetch visitors for your content.

Google Local

Again, placing your product details in Google Local can attract the attention of quite a few prospective buyers. It is a fact that users frequently visit Google Local searching for product/or service in their own vicinity. Assuming you run a small business and offer mass consumption products/services, Google Local can be the ideal place to attract more customers in a cost-effective way.

Google Product Search

Please know that Google Product Search provides visitors with a directory of products category-wise, a searchable index of online products, and the facility to narrow searches by price range. By placing your products into Google Product Search, you can attract the right buying community to your website. Needless to say, for many online business owners, there is the likelihood that Google Product Search already has few or all of your products listed. The more assured way is to get into the Google Product Search directory is to furnish them with a data feed that lists your product details in an enticing manner and also mentioning the relevant URLs.

Once you recognize the multiple faces of Google, you will be able to use many, if not all of them, to your business advantage. It is common knowledge that to achieve more, you have to be inventive and put in the extra efforts.

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