The best way to get potential customers to notice your website is by utilizing search engines.  This is accomplished when a word or topic is typed within a search engine, which will then automatically begin sifting through millions of pages that they have indexed to see which match the particular word or topic that is being search for.

The word or topic at that time will automatically be ranked.  As a result, during future searches the most relevant ones will appear first.  It is important to keep in mind that prospective customers will more than likely only look at the first few listings that appear within their search results.  As you can see it is vital where your website appears within a search engine ranking.

The majority of individuals use the top search engines, which consists of about six or seven.  As a result, these search engines will attract many more visitors to your website than any of the other ones.  It also depends on which search engines are used by potential customers as well as how they rank your website.

The keywords that you use within your website play a vital role and are much more important than any expensive marketing or advertising campaign.  Customers will find the products and services they are looking for by doing a simple standard search or through clicking a link from another website related to the product or service they are looking for.  However, on occasion they will happen upon your website when they hear about it from an acquaintance or read an article associated to it.

However, ninety percent of all internet users will find the a website through the use of a search engine.  As a result, only ten percent will locate a website using other methods besides the use of a search engine.  

Search engines do use the what is known as the ranking algorithm.  The main rule of the ranking algorithm is checking the frequency and location of all keywords within your web page, plus they will produce the number of web pages linked to your site as well.  When this is done by a search engine consultant who is not only qualified, but experienced, then getting a high ranking can be accomplished.

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