Magento, in my opinion, makes a lot of things easy, not just for the customers, but also for the administration.

When I used Magento, I fell in love with it’s programming structure and how frequent the project code updates are made. And, I do not have to worry about the length of time it takes to install these updates. It’s very easy. I do not have to go through lines and lines of codes. Unlike some open-source shopping cart software which is difficult to customize, Magento gives me a whole range of possibilities for customization.

In fact, the interface alone makes use of versatile modular designs that helps me make all of the modules I want to create and at the same time make these modules appear friendly to my customers. The control I have over my stores and sites is very impressive. In fact, it lets me control a number of stores and websites with just one administration panel and the updating security is always a breeze. Magento also has more things to offer, from order editing and coupons to meta tags and SEO URL’s, and even comparisons of products, capacity to edit order emails, reporting of abandoned shopping cart, and the ability to estimate shipping without having to log in to one’s account.

On the other end, I also get good feedback from my shoppers. With Magento, they say, that they can easily find the product they are searching. And, if ever they are already in the checkout process and they remember that they still want or need to order something, they do not have to leave the checkout process because they can always see their order information and edit it from where they are. They can even ship to a lot of addresses by just completing one single order. What most customers like is the fact that they get to make their wish list and they have a chance to rate and review the products they have purchased. 

For more articles of Anatoly Gilderman visit Ecommerce Wisdom. He is also connected with AlgoZone, a leader in shopping cart templates.

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